About
Performance-Led Design. Purposeful Execution.
Specialising in creating sportswear that moves with intention, fusing technical innovation with strategic design precision. Every collection worked on is built to perform, ensuring a seamless balance between functionality, impact, and elevated aesthetic.
Rooted in real-world insight and executed with a sharp creative lens, the approach transforms bold ideas into commercially successful activewear products.
Activewear Design Services
Strategic Development. Creative Execution. End-to-End Delivery.
Creative Direction
Strategic Foundation for Market-Ready Success
Creative Direction forms the blueprint for standout activewear collections. I conduct in-depth market research, trend forecasting, and concept development to ensure every project is rooted in real consumer insight. From color palettes to fabric and trim directives, I build strategic frameworks that streamline the design phase and set brands up for commercial success.
Design
Transforming Strategy into High-Impact Products
My design services translate creative direction into commercially viable garments. I specialize in garment design, design refinement, detailed tech pack creation, and customized size chart development — ensuring every piece not only looks exceptional but is ready for seamless production. Whether developing capsule ranges or full collections, I focus on balancing performance, functionality, and brand id
Implementation
Flawless Execution
Implementation is where vision becomes reality. I oversee the critical stages that bridge creative design to commercial launch — from range planning and line sheet creation to sampling, manufacturer coordination, and fit sessions. Every step is managed with precision to protect product integrity, reduce costly sampling rounds, and deliver activewear collections that meet the highest standards of quality and performance.