About
Performance-Led Design. Purposeful Execution.
Specialising in creating activewear that moves with intention, fusing technical innovation with strategic design precision. Every collection worked on is built to perform, ensuring a seamless balance between functionality, impact, and elevated aesthetic.
Rooted in real-world insight and executed with a sharp creative lens, the approach transforms bold ideas into commercially successful activewear products.
As seen in
Activewear Design Services
Strategic Development. Creative Execution. End-to-End Delivery.
Creative Direction
Strategic Foundation for Market-Ready Success
Creative Direction forms the blueprint for standout activewear collections. Conducting in-depth market research, trend forecasting, and concept development ensures every project is rooted in real consumer insight. From color palettes to fabric and trim directives, strategic frameworks are built that streamline the design phase and set brands up for commercial success.
Design Development
Transforming Strategy into High-Impact Products
The design services translate creative direction into commercially viable garments. Specializing in garment design, design refinement and detailed tech pack creation, ensures every piece not only looks exceptional but is ready for seamless production. Whether developing capsule ranges or full collections, the focus balances performance, functionality, and brand identity.
Implementation
Flawless Execution
Implementation is where vision becomes reality. Overseeing the critical stages that bridge creative design to commercial launch, from range planning and line sheet creation to sampling, manufacturer coordination, and fit sessions. Every step is managed with precision to protect product integrity, reduce costly sampling rounds, and deliver activewear collections that meet the highest standards of quality and performance.
Billy G, IRE
“I’ve always admired Demitra’s eye for detail and her ability to create pieces that genuinely fit real lives."
Richard N, SA
"Collaborating with Demitra & her team was seamless their ability to combine innovation with functionality in activewear design is truly next level.”
Zeke B, DXB
"From concept to final design, Demitra & her team delivered beyond expectations. Their passion and expertise in activewear shine through every detail."